PRIVACY STATEMENT

Effective from 10 February 2023.

1. Introduction

This Privacy Statement describes how and why Analytics Pika Oy (“we” or “us”) collects and uses personal data (i.e. data relating to an identified or identifiable individual) in the course of its business. It applies to personal data provided directly to us by the individuals concerned and to personal data provided to us by companies and other organisations. We are committed to the protection of personal data and to fair and transparent processing.

2. Security of personal data

We have policies, procedures and training in place in respect of data protection, confidentiality and information security. We regularly review such measures with the objective of ensuring their continuing effectiveness.

3. International transfers of personal data

In the course of running our business and providing services to clients we may transfer personal data to third parties located in other countries that have less stringent data protection laws. Where we transfer personal data to a country not determined by the relevant authority to provide an adequate level of protection for personal data, we will take steps to ensure that personal data will be adequately protected in accordance with applicable law, such as using the European Commission approved standard contractual clauses.

4. Provision of personal data to third parties

4.1. We will only share personal data with third parties where we are legally permitted to do so. We do not provide information to third parties for their own marketing purposes and we do not undertake mailings for third parties. Where we transfer personal data to third parties, we will put in place appropriate contractual arrangements and seek to ensure that there are appropriate technical and organisational measures in place to protect personal data.

We collect only the necessary information needed to provide our services. We utilize limited tools to gather anonymous data solely for the purpose of improving our product and enhancing customers experience. All data collected through our website is done so anonymously and in accordance with applicable privacy regulations.

4.2. We may provide personal data to:

  4.2.1. Third parties involved in the performance of services – we may also share personal data to third party organisations who assist us in providing services to clients or are otherwise involved in the services we provide to clients.

  4.2.2. Third parties who provide IT services, data processing or functionality – like many professional service providers, we use third party providers to support our business and the provision of services to our clients, such as cloud-based software providers, web hosting/management providers, data analysis providers, and data back-up and security/storage providers. We may transfer personal data to such third parties.

  4.2.3. Auditors and advisers – we may transfer personal data to our auditors and advisers as required by law or as reasonably required in the management of our business.

  4.2.4. Third parties where required by applicable law and regulation – we may be requested or compelled to disclose personal data to third parties such as regulators and law enforcement agencies. We will only provide personal data to such parties where there is a legal requirement or permission to do so.

5. Your Rights

5.1. Analytics Pika Oy has its headquarters in Finland and as such follows the European Unions laws and recommendations with respect to Customer protection and protection of their personal data acquired in due course of conducting our business.

5.2. Our Customers have the right to update their personal data that we hold by login in to their user account and updating their details.

5.3. Where personal data is processed based on Customer consent, the Customer has the right to withdraw consent at any time by emailing unsubscribe@analytics-pika.fi from the email address associated with the consent.

5.4. Finally, in addition to the rights above, the Customer may request the discontinuation of their user account and deletion of all associated information by emailing the Customer Service at Analytics Pika Oy. Due to associated loss of access to any benefits associated with previously purchased digital products or services, there is a 14-day reconsideration period.

6. Customer support

In order to provide customer support, we process personal data regarding first name, last name and email address. The correspondence data may be processed for the purposes of communicating with you and record-keeping. Our legal basis for processing personal data is our legitimate interests to conduct our business and to communicate with the person that has reached out to our customer support.

7. Newsletters

We process your email address in order to provide you with marketing and product information in email notifications and newsletters. The newsletter are sent to your email address only if you opt-in for it or agree to receive it during checkout. We will retain the data and process it for the purposes of delivering newsletters until you opt-out or withdraw your consent. 

8. Cookie policy

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to control the cookie preferences. You can at any time change or withdraw your consent from the Cookie Declaration on our website.

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data. The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, and keeping our services secure,.

Some cookies are essential for you to be able to experience the full functionality of our site. They allow us to maintain user sessions and prevent any security threats. They do not collect or store any personal information. For example, these cookies allow you to log-in to your account and add products to your basket, and checkout securely. 

Cookies used for statistics store information like the number of visitors to the website, the number of unique visitors, which pages of the website have been visited, the source of the visit, etc. These data help us understand and analyze how well the website performs and where it needs improvement. 

Cookies used for functionalities are also used. These functionalities include embedding content like videos or sharing content of the website on social media platforms. 

Preference cookies help us store your settings and browsing so that you have a better and efficient experience on future visits to the website.

Should you decide to change your preferences later through your browsing session, you can click on the “Manage consent” tab on your screen. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely.  In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies.

We may also collect information using web beacons which are electronic images that may be used in our emails and advertisements and help deliver cookies, count visits, understand content usage and campaign effectiveness, and determine whether an email or advertisement has been opened or acted upon.

9. Data Retention

9.1. Analytics Pika Oy keeps personal data only for as long as necessary for the purposes for which it was collected, or as required by applicable law or regulation.

9.2. Unless there are any overriding legal, regulatory or contractual requirements, we will retain records of services provided (which may include personal data) in accordance with our document retention policy.